Zoho Campaigns Review
Compare Zoho Campaigns' email marketing solution to MailChimp, HubSpot, and Brevo. Includes a detailed review, pricing, reviews, and FAQs.
Updated on November 15th, 2023
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Zoho Campaigns is an email marketing software solution that enables businesses to create, send, and track email campaigns.
Our Pick
Zoho Campaigns
Create responsive designs, automate workflows, and track your campaigns with this top-rated email marketing software.
Affordable.
Feature-rich.
Pricing:
Plan | Monthly Pricing | Monthly Pricing (billed annually) |
|---|---|---|
Forever Free | Free. | n/a |
Standard | From $4.00 | From $3.00 |
Professional | From $5.00 | From $3.75 |
Review:
Zoho Campaigns is a great tool for building and tracking email marketing campaigns. Zoho Campaigns features several plans, including a free option. All plans include newsletter templates, signup forms, mailing list management, and a wide array of integrations, as well as social media marketing and campaign tracking tools.
The subscriber-based plan offers the most feature-rich solution, including webhooks, sent campaign notifications, SMS marketing, and automation tools. Overall, Zoho Campaigns presents a competitively priced, reliable, and easy-to-use email marketing solution for businesses of any size.
Pros:
- Employers can choose from different pricing models and plans, including a free option.
- Zoho Campaigns' email templates and drag-and-drop editor make it easy to create engaging email designs.
- The software features a good selection of integrations.
- All plans include email templates, content, email marketing, and mailing list management tools, as well as campaign tracking.
- The subscriber-based plan includes SMS campaign tools, webhooks, and email marketing automation features.
- Employers can maintain compliance with Zoho Campaigns' double opt-in process and other features that address GDPR requirements.
Cons:
- Customer support is limited to emails and call-back requests.
- Some reviewers suggest the email templates could be updated and could have more customization options.
Reputation:
Zoho is not accredited by the Better Business Bureau and has an F rating on the platform. However, Zoho Campaigns received a score of 8 out of 10 on TrustRadius, based on the opinions of more than 130 reviewers. Users praised the reporting and email automation tools but suggested the user interface and email templates could do with an update.
On G2, Zoho Campaigns received an average rating of 4.3 out of 5 stars, based on the opinions of over 980 reviewers. While users indicated strong satisfaction with the automation tools and range of integrations, some suggested the email templates could be improved.
At-a-Glance:
Feature | Zoho Campaigns |
|---|---|
Free options | Free plan. |
Price | From $3.00 /500 emails /mo., billed annually. |
Email templates | ✓ |
Contact management | ✓ |
A/B testing | ✓ |
Email marketing automation | ✓ |
Social media marketing | ✓ |
Campaign tracking & reporting | ✓ |
Consent management | ✓ |
Integrations | Zoho apps and more than 30 third-party apps. |
Zoho Campaigns vs. MailChimp:
Both MailChimp and Zoho Campaigns offer a free plan that allows for up to 2,000 contacts. While all MailChimp's plans are based on the number of contacts, Zoho Campaigns also features an email-based plan and a pay-by-email-credits plan, offering more flexibility. Overall, MailChimp offers more features and integrations but is also costlier.
Zoho Campaigns vs. MailChimp Comparison:
Feature | Zoho Campaigns | MailChimp |
|---|---|---|
Starting price | $3.00 /mo., billed annually. | $10.84 /mo. |
Free options | Free plan. | Free plan. |
Templates | ✓ | ✓ |
A/B testing | ✓ | ✓ |
Automations | ✓ | ✓ |
Social posting | ✓ | ✓ |
Customer journeys | x | ✓ |
Campaign reporting | ✓ | ✓ |
Integrations | Zoho apps and more than 30 third-party apps. | More than 200 third-party apps. |
Customer support | Email, phone (callback only). | Email, phone, live chat. |
Zoho Campaigns vs. HubSpot:
With features such as ad management, content strategy, SEO optimization, omnichannel marketing automation, and website traffic analytics, HubSpot is a more comprehensive marketing solution than Zoho Campaigns. However, most of these features are only available with paid plans. While less comprehensive, Zoho Campaigns is more cost-effective.
Zoho Campaigns vs. HubSpot Comparison:
Feature | Zoho Campaigns | HubSpot |
|---|---|---|
Starting price | $3.00 /mo., billed annually. | $45.00 /mo., billed annually. |
Free options | Free plan. | Free plan. |
Templates | ✓ | ✓ |
A/B testing | ✓ | ✓ |
Automations | ✓ | ✓ |
Social posting | ✓ | ✓ |
Mobile optimization | x | ✓ |
Campaign reporting | ✓ | ✓ |
Integrations | Zoho apps and more than 30 third-party apps. | More than 100 apps and web services. |
Customer support | Email, phone (callback only). | Email, phone, live chat. |
Zoho Campaigns vs. Brevo:
Brevo and Zoho Campaigns both offer common email marketing features, including templates, contact management tools, SMS marketing, automation, and reporting tools. Zoho Campaigns offers a wider variety of features when it comes to social media marketing, opt-in, and consent management tools.
Zoho Campaigns vs. Brevo Comparison:
Feature | Zoho Campaigns | Brevo |
|---|---|---|
Starting price | $3.00 /mo., billed annually. | $25.00 /mo. |
Free options | Free plan. | Free plan. |
Templates | ✓ | ✓ |
A/B testing | ✓ | ✓ |
Automations | ✓ | ✓ |
Mobile optimization | x | ✓ |
Campaign reporting | ✓ | ✓ |
Integrations | Zoho apps and more than 30 third-party apps. | More than 55 third-party apps, including Zoho. |
Customer support | Email, phone (callback only). | Email, phone. |
Key Information:
Legal Name | Zoho Corporation |
Founder | |
Founding Date | Jan 01, 1996 |
Address | 4141 Hacienda Dr., Pleasanton, CA 94588 |
Number of Employees | 15000 |
Number of Customers | 100000000 |
Telephone | |
Website |
FAQs:
What is Zoho Campaigns?
Zoho Campaigns is an email marketing software solution that enables businesses to create, send, and track email campaigns.
What is the price range for Zoho Campaigns?
Zoho Campaigns' pricing differs according to how many emails you need to send per month.
Is there a Zoho Campaign free trial?
No, but Zoho Campaign has a Forever Free plan that enables you to send 12,000 emails per month to up to 2,000 subscribers.
What is Zoho email marketing?
Zoho Campaigns allows you to engage with and grow your customer base through targeted email campaigns. Features include pre-designed templates, automation tools, reports, and the ability to create personalized emails.
Which is the best marketing automation software between Zoho Campaigns and MailChimp?
MailChimp is a top competitor of Zoho Campaigns owing to its free plan, which allows you to send up to 12,000 emails per month. Both platforms offer great features but tie when it comes to customization for advanced users.
As Zoho Campaigns also has a free plan, your best bet is to try out both platforms for a few weeks to see which one you like the most.
How can I create a Zoho email campaign?
You can create a Zoho campaign in three easy steps from your dashboard:
- Design your content.
- Choose your recipients.
- Send the email campaign.
Before you hit send, you can customize your email campaigns by setting color themes, personalizing your emails, adding comments, and testing how well your email content displays on different devices.
Is there training for Zoho marketing software?
Yes. Go to the Zoho website to find learning resources and customer support.