Unbounce
A detailed review of Unbounce's website builder platform with pricing, comparisons to competitors, key information, and FAQs.
Updated on August 22nd, 2023
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Unbounce is an AI website builder that specializes in creating landing pages with comprehensive features to easily launch marketing campaigns, capture leads, and optimize site traffic. Key features include AI-powered copywriting, customizable templates, mobile-responsive pages, A/B testing, and image optimization.
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At-a-Glance:
Feature | Unbounce |
|---|---|
Annual price | From $888.00 |
Month-to-month price | From $99.00 |
Free version | Free 14-day trial. |
Domain hosting services | ✓ |
Drag-and-drop editing tools | ✓ |
AI-powered copywriting | ✓ |
Automatic data backups | x |
Page and image optimization | ✓ |
Customer support | Phone, email, and live chat support. |
Review:
Unbounce uses AI technology to help users create and launch powerful landing pages that are SEO-optimized and mobile responsive. Customers have access to an AI-powered design and copywriting assistant to easily produce professional-looking pages tailored to specific industries and audience segments.
Because of Unbounce's specialist services, it is significantly costlier than most AI website builders, such as Durable. However, the platform is ideal for users in search of in-depth customer analytics, site traffic insights, and conversion rates.
Pros:
- The platform offers a free 14-day trial.
- Customers can host various domains, connect multiple users to a single account, and set multi-user permissions.
- The smart builder utilizes AI and machine learning to easily create powerful landing pages that are highly customizable.
- Unbounce features an AI-powered design and copywriting assistant to generate page sections and recommend improvements.
- The platform integrates with various third-party apps for increased functionality, including MailChimp and Zapier.
- Users can schedule their content to be published at any time, as well as access geolocational targeting.
- The Concierge package features a dedicated success manager, site migration, and enterprise-level support.
- Other tools include image optimization, a page speed booster, conversion mapping, A/B testing, and smart traffic reports.
- Unbounce offers phone, email, and live chat support, as well as video tutorials and a community forum.
Cons:
- Unbounce does not offer a free plan; only a limited free trial is available.
- The site is costlier than several alternatives.
- Unbounce lacks automatic data backups, malware scanning, and built-in caching.
- Unlike various other AI site builders, the platform does not feature ecommerce functionalities.
Reputation:
On G2, Unbounce has a 4.4-star rating based on more than 350 reviews. Several users praised its easy-to-use editing tools, intuitive interface, and good selection of templates. However, some reviewers noted experiencing frequent technical glitches and lack of affordable packages.
On TrustRadius, the platform has a 6.9-star rating based on over 150 reviews, with the majority of users mentioning receiving subpar customer support. On Trustpilot, more than 150 users gave the platform a 2-star rating and cited difficult onboarding experiences and unresponsive technical support as downfalls.
Pricing:
Plan | Monthly Pricing | Annual Pricing |
|---|---|---|
Launch | $99.00 | $74.00 /mo. |
Optimize | $145.00 | $109.00 /mo. |
Accelerate | $240.00 | $180.00 /mo. |
Concierge | From $625.00 | From $469.00 /mo. |
Unbounce vs. Leadpages:
Unbounce and Leadpages are both landing page builders, but only the former features AI-powered design tools, offering users a more efficient page creation process. However, Leadpages is the more affordable choice, starting at $49.00 month-to-month, compared to Unbounce's $99.00 month-to-month for its basic plan.
Comparison Between Unbounce and Leadpages:
Feature | Unbounce | Leadpages |
|---|---|---|
Annual price | From $888.00 | From $444.00 |
Month-to-month price | From $99.00 | From $49.00 |
Free trial | ✓ | ✓ |
AI-powered design tools | ✓ | x |
Digital products | x | ✓ |
A/B testing | ✓ | ✓ |
Customer support | Phone, email, and live chat. | Phone, email, and live chat. |
Unbounce vs. 10Web:
Like Unbounce, 10Web offers a drag-and-drop editor, AI-powered copywriting tools, and image optimization. While Unbounce specializes in building comprehensive landing pages, 10Web provides an all-in-one website builder. Of the two, 10Web is significantly more affordable, with plans starting at $20.00 month-to-month.
Comparison Between Unbounce and 10Web:
Feature | Unbounce | 10Web |
|---|---|---|
Annual price | From $888.00 | From $120.00 |
Month-to-month price | From $99.00 | From $20.00 |
Free trial | ✓ | ✓ |
Lead capturing | ✓ | x |
Page speed optimization | ✓ | ✓ |
Ecommerce functionalities | x | ✓ |
Customer support | Phone, email, and live chat. | Email and live chat. |
Unbounce vs. Durable:
While Unbounce is an AI landing page builder, Durable offers more comprehensive site building tools with basic ecommerce features and free hosting services. Both platforms feature lead capturing and AI-powered content generation, but Durable is the more affordable choice, charging $15.00 month-to-month for its starter plan.
Comparison Between Unbounce and Durable:
Feature | Unbounce | Durable |
|---|---|---|
Annual price | From $888.00 | From $144.00 |
Month-to-month price | From $99.00 | From $15.00 |
Free trial | ✓ | ✓ |
AI-powered content generation | ✓ | ✓ |
Lead capturing | ✓ | ✓ |
Ecommerce functionalities | x | ✓ |
Customer support | Phone, email, and live chat. | Email and live chat. |
Key Information:
Legal Name | Unbounce Marketing Solutions Inc. |
Founder | |
Founding Date | Aug 01, 2009 |
Address | 500-401 West Georgia St., Vancouver, BC V6B 5A1 Canada |
Number of Employees | 177 |
Number of Customers | 15000 |
Telephone | |
Website |
News & Activity:
Date | News or Activity |
|---|---|
June 08, 2023 | |
April 18, 2023 | Unbounce Debuts New AI-powered Marketing Tool Allowing Single-Click Ad Copy Generation from a URL |
March 08, 2023 | Unbounce Partners with Entri to Make Domain Connection Effortless for Users |
FAQs:
What is Unbounce used for?
Unbounce helps users to create and launch professional-looking landing pages using AI-powered design and copywriting tools. Customers can use the platform to easily capture leads, track site visitors, and optimize conversion rates.
Is Unbounce worth it?
Unbounce caters specifically to users in search of professional-looking landing pages and robust CRM services. However, it may not be suitable to customers with more advanced website building and ecommerce needs. Have a look at our detailed review for more information.
What are the disadvantages of Unbounce?
Unbounce is not a traditional website builder and lacks certain key services, such as ecommerce functionalities, automatic data backups, malware scanning, and blogging tools. The platform also does not offer a free plan and is significantly costlier than many alternatives.
Where can I find Unbounce landing page templates?
- Navigate to the platform's home page.
- Click on "Products" and select "Templates" from the drop-down menu.
- You can then filter for templates by tool, campaign, type, and special features.
What does Unbounce cost?
Unbounce's pricing starts at $99.00 month-to-month or $79.00 per month billed annually.