Shopware
Learn more about the Shopware e-commerce platform with pricing info, comparisons to competitors, and frequently asked questions.
Updated on February 21st, 2022
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Updates:
Updated 18th of February 2022
We've updated mentions of Magento to Adobe Commerce.
Updated 23rd of December 2021
We've updated our review to cover OpenCart's latest pricing plans, pros, cons, and reputation, as well as a comparison section to three of the platform's top competitors and the latest news about the company.
Shopware is an e-commerce platform that has been used by over 100,000 customers worldwide to create, customize, and manage their online stores. Shopware features both free and paid versions of the platform and offers a range of extensions and plugins for increased functionality and flexibility of online stores.
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Pricing:
Plan* | Monthly Pricing | Once-off Pricing |
|---|---|---|
Community Edition | Free. | Free. |
Starter Edition | Free. | Free. |
Professional Edition | €199.00 | €2,495.00 |
Enterprise Edition | €2,495.00 | €39,995.00 |
Advanced | €29.00 | N/A |
Professional | €199.00 ex. VAT | N/A |
Silver Subscription** | €73.00 ex. VAT | N/A |
Gold Subscription** | €157.00 | N/A |
Diamond Subscription** | Contact for quote. | N/A |
- All prices exclude VAT. ** Users receive discounts with the subscription plans when billed annually. The minimum subscription term is 12 months on all plans.
Review:
Shopware is highly flexible and features an easy-to-use drag-and-drop user interface that allows users to easily build and customize their online stores. With Shopware, users have access to the platform rich feature set, including SEO and marketing tools, their content management system, and integrations with additional sales channels.
While Shopware does offer a free version of their platform, the paid packages are costlier than most competitors, and additional extensions and customer support can increase the price significantly.
Pros:
- Shopware features a range of pricing packages including a free version.
- Shopware features integrated marketing & SEO tools.
- The platform offers seamless connections to other sales channels such as Google Shopping & social networks.
- Users can choose between cloud or self-hosted options.
- The platform features flexible configuration and thousands of plugins through the Shopware Store.
- The Professional package offers multiple languages and currencies.
- The platform features an easy-to-use drag-and-drop customization user interface.
- The Enterprise package includes a personal key account manager and onboarding & migration support.
- Premium packages come with extended CMS functionality, including the Shopware Publisher.
Cons:
- The free version has limited functionality.
- A license is required for multi-store configurations which increases the costs significantly.
- Customer support requires a subscription and can become costly.
- The reporting functionality of the platform is limited.
Reputation:
Reviews of Shopware are limited online; however, based on the five reviews on G2, users gave the platform 4.3 out of 5 stars, praising the flexibility and wide range of plugins available on the store. On Trustpilot, the platform received two negative reviews, with users complaining about difficulty with subscription cancellations and software bugs.
Customers gave Shopware 4.4 out of 5 stars on Gartner, based on 33 reviews. Users cited the rich feature set, scalability, and smooth integrations as highlights. Shopware has also won a number of awards and boasts a range of case studies on their website.
At a Glance:
Feature | Shopware |
|---|---|
Starting price | Free. |
Free version | Yes. |
Transaction fee | From €0.35 + 2.49% - 3.25% depending on payment partner. |
Customization tools | ✓ |
Open-source | ✓ |
Abandoned cart recovery | Available via extension. |
24/7 customer support | ✓ (Diamond subscription) |
Mobile app | ✓ |
Supports multiple currencies | ✓ |
Shopware vs. Shopify:
Shopify is an easy-to-use e-commerce platform with a wide range of integrated apps and themes. Unlike Shopware, Shopify does not offer a free version but its paid packages are more affordable than Shopware's. However, additional apps and extensions can become costly. Both platforms provide 24/7 customer support, but Shopware's comes at a premium.
Shopware vs. Shopify Comparison:
Offer | Shopware | Shopify |
|---|---|---|
Starting price | Free and paid options. | From $9.00 /mo. |
Free version | Yes. | 14-day free trial. |
Transaction fee | From €0.35 + 2.49% - 3.25% depending on payment partner. | 0% if using Shopify Payments and from 2% if using an external payment gateway. |
Sales channels | Online store, social media, online marketplaces, and physical stores. | Online store, social media, online marketplaces, and physical stores. |
Customization tools | ✓ | ✓ |
Abandoned cart recovery | Available via extension. | ✓ |
24/7 customer support | ✓ (Diamond subscription) | Live chat, email, and phone. |
Mobile app | ✓ | ✓ |
Supports multiple currencies | ✓ | ✓ |
Shopware vs. Adobe Commerce:
Adobe Commerce is a feature-rich e-commerce platform that's highly flexible and customizable, making it suitable for any size business and stores with thousands of products and high website traffic. However, the platform requires development knowledge, whereas Shopware is more user-friendly for beginners.
Shopware vs. Adobe Commerce Comparison:
Offer | Shopware | Adobe Commerce |
|---|---|---|
Starting price | Free and paid options. | Contact for quote. |
Free version | Yes. | Yes. |
Transaction fee | From €0.35 + 2.49% - 3.25% depending on payment partner. | Contact for quote. |
Sales channels | Online store, social media, online marketplaces, and physical stores. | Online store, social media, online marketplaces, and physical stores. |
Customization tools | ✓ | ✓ |
Abandoned cart recovery | Available via extension. | Available via extension. |
24/7 customer support | ✓ (Diamond subscription) | Email and phone. |
Mobile app | ✓ | x |
Supports multiple currencies | ✓ | ✓ |
Shopware vs. WooCommerce:
WooCommerce is a free plugin that gives WordPress websites e-commerce functionality. In contrast, Shopware allows users to build their online stores from scratch. WooCommerce is the more technical platform but provides a high degree of flexibility, whereas Shopware is more user-friendly and offers greater customer support.
Shopware vs. WooCommerce Comparison:
Offer | Shopware | WooCommerce |
|---|---|---|
Starting price | Free and paid options. | From $6.95 /mo for hosting. |
Free version | Yes. | WooCommerce is a free plugin for WordPress websites. |
Transaction fee | From €0.35 + 2.49% - 3.25% depending on payment partner. | 0% |
Sales channels | Online store, social media, online marketplaces, and physical stores. | Various channels are available via extensions. |
Customization tools | ✓ | ✓ |
Abandoned cart recovery | Available via extension. | x |
24/7 customer support | ✓ (Diamond subscription) | No. |
Mobile app | ✓ | ✓ |
Supports multiple currencies | ✓ | Available via extensions. |
Key Information:
Legal Name | Shopware AG |
Founder | |
Founding Date | Jan 01, 2000 |
Address | Ebbinghoff 10, Schöppingen, Germany 48624 |
Number of Employees | 300 |
Number of Customers | 100000 |
Telephone | |
Website |
News & Activity:
Date | News or Activity |
|---|---|
November 8, 2021 | Shopware Bolsters C-suite with CPO Josua Seiler and CFO Ralf Marpert |
September 16, 2021 | Webscale Powers Shopware’s Enterprise Cloud Delivery into North America |
May 4, 2021 | |
March 18, 2021 | |
March 9, 2021 | Former Magento Lead Evangelist Ben Marks Joins Shopware as Director |
FAQs:
What is Shopware?
Shopware is an e-commerce platform that allows users to build, customize, and manage their own online stores.
Is Shopware a CMS?
Yes, Shopware CMS is a powerful content management system (CMS) designed specifically for Shopware.
How much does Shopware cost?
Shopware offers a range of pricing plans, including a free version of the platform. Paid plans range from €199.00 to €2,495.00 per month.
Where is Shopware located?
Shopware has its headquarters in Schöppingen, Germany.
What is Shopware built on?
Shopware uses Symfony as its standard framework and the administration is based completely on Vue. js.
Does Shopware integrate with Quickbooks?
Yes, the Quickbooks Connector allows Shopware to integrate with Quickbooks Online.
Is there a Shopware free trial?
You can try the Community Edition, which is absolutely free.