SAP CRM

A detailed review of SAP CRM's CRM software with pricing, comparisons to competitors, key information, and FAQs.

Updated on November 21st, 2023

The SMB Guide is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

SAP CRM is CRM software that features a comprehensive sales dashboard, team collaboration, and targeted email campaigns. The platform helps users refine sales processes, automate marketing tasks, and resolve customer issues quickly and easily.

Also Consider

Hubspot CRM

Top-notch CRM. FREE, forever.

Get Hubspot CRM

Automatically logs all activity.

See all contact info in one place.

Chat with customers and prospects in real time.

At-a-Glance:

Feature

SAP CRM

Price

Contact for quote.

Free trial

x

Sales automation

Marketing analytics

Back-office system connections

Case management

Live chat support

Review:

SAP CRM is one of SAP's standalone products and is built to help businesses of all sizes simplify and optimize sales, marketing, and customer service operations. The software's standout features include AI-powered reporting, cross-channel engagement, workflow automation, case management, and mobile optimization.

While SAP CRM is ideal for companies in search of scalable and customer-centric CRM tools, the platform's pricing is not readily available on their website, making it difficult to gauge its affordability. The software also does not include a free trial.

Pros:

  • Users can streamline and automate key selling processes for maximum optimization and growth.
  • The sales management tool includes opportunity identification, AI-driven forecasting, and comprehensive user dashboards.
  • The platform helps businesses execute global marketing campaigns at scale and deliver cross-channel engagement.
  • The software is mobile-optimized and users can access important tools from any device.
  • Users can set up centralized agent desktops to collaborate with team members and resolve customer issues with ease.
  • The platform features back-office system connections, customer profile setups, and real-time insight activation services.
  • The e-commerce functionality includes omnichannel fulfillment, customer loyalty schemes, and data-driven reporting.
  • There is phone, email, and live chat support available.

Cons:

  • SAP CRM's pricing is not readily available on its website.
  • The platform does not offer a free trial or free plan.
  • The software does not include multicurrency support, drip marketing, or territory management.
  • There are limited third-party integrations.

Reputation:

On G2, SAP CRM has a 4.1-star rating based on more than 720 reviews. The majority of reviewers cited its sales forecasting tools, workflow automation, and user-friendly configurations as highlights, while a handful of users noted a steep learning curve, while one reviewer mentioned that the software is costlier than some competitors.

Pricing:

SAP CRM's pricing is not readily available on its website. Interested users should request a demo to get a custom quote.

SAP CRM vs. Salesforce
SAP CRM vs. Salesforce:

SAP CRM and Salesforce both offer reporting dashboards and case management tools. While SAP CRM is a good choice for AI-powered sales reporting, Salesforce is the better choice for more robust third-party integrations. Salesforce's pricing starts at €25.00 per user per month, but users need to contact SAP CRM for a custom quote.

Comparison Between SAP CRM and Salesforce:

Feature

SAP CRM

Salesforce

Price

Contact for quote.

From €25.00 /user /mo.

Free trial

x

Case management

Sales forecasting

Mobile optimization

Quote tracking

x

Customer support

Phone, email, and live chat.

Phone, email, and live chat.

SAP CRM vs. Microsoft Dynamics CRM
SAP CRM vs. Microsoft Dynamics CRM:

While SAP CRM's pricing is not readily available on its website, Microsoft Dynamics CRM has various sales and marketing products that start at $70.00 per user per month. Both platforms feature robust reporting capabilities, but SAP CRM stands out with its AI-powered sales tools and workflow automation.

Comparison Between SAP CRM and Microsoft Dynamics CRM:

Feature

SAP CRM

Microsoft Dynamics CRM

Price

Contact for quote.

From $70.00 /user /mo.

Free trial

x

Team collaboration

AI-powered sales tools

x

Case management

Advanced reporting

Customer support

Phone, email, and live chat.

Phone, email, and live chat.

SAP CRM vs. Zoho CRM
SAP CRM vs. Zoho CRM:

Compared to SAP CRM, Zoho CRM is an affordable choice, offering a free plan for users on a tight budget, while the former's pricing is only available via a custom quote. Both platforms offer AI-powered tools, team collaboration, and workflow automation, but only Zoho CRM has multilingual and multicurrency support.

Comparison Between SAP CRM and Zoho CRM:

Feature

SAP CRM

Zoho CRM

Price

Contact for quote.

From $20.00 /user /mo.

Free plan

x

Multilingual support

x

AI-powered analytics

Opportunity management

Workflow automation

Customer support

Phone, email, and live chat.

Phone and email.

Key Information:

Legal Name

Systems Applications Products Ltd.

Founder

Prof. Hasso Plattner

Founding Date

Apr 01, 1992

Address

Dietmar-Hopp-Allee 16, Walldorf, BW 69190 Germany

Number of Employees

111961

Number of Customers

1000000

Email

supportusability@sap.com

Telephone

1 (800) 872-1727

Website

https://www.sap.com/products/crm.html

News & Activity:

Date

News or Activity

May 15, 2023

SAP's Next Step for CRM? Industry-oriented CX

FAQs:

What is SAP CRM?

SAP CRM is part of the SAP ERP business suite and is ideal for businesses of all sizes wanting to optimize sales processes and access in-depth marketing and customer-centric reporting.

How much does it cost to use SAP CRM?

SAP CRM's pricing is not readily available on its website. Interested users should request a demo to get a custom quote.

What are the main features of SAP CRM?

  • Contact management.
  • Lead scoring.
  • Campaign analytics.
  • Customer service.
  • Workflow automation.
  • Forecasting and reporting.

Is there a free trial for SAP CRM?

No, SAP CRM does not offer a free trial, but interested users can request a demo of the software.

Does SAP CRM check email attachments for viruses?

Yes. SAP CRM has a virus scan feature that you'll need to activate. This can be enabled in the gateway system using transaction code /n/IWFND/VIRUS_SCAN.