Rebranding Press Release Template

Rebranding Press Release Template:

FOR IMMEDIATE RELEASE

[Company Name] [Date]

[Business Name] Announces Rebrand

{Sub-header: write one sentence about what the new brand says about the company.}

[Place, date]. [Business Name], [brief description of business], announced today that it has completed a major rebranding. [In one sentence describe what prompted the rebranding].

[Use one or two sentences to give company background and then another two or three sentences to establish what the rebranding entails (new name, new website, new logo, new offices, new products, and focus, etc.)].

“[Quote from the CEO/President/Vice President about the new brand and direction],” said [quoted source]. “[Quote continued].”

[Discuss in two or three sentences what the old brand reflected and why it no longer fits the company].

Visit [website address] to explore the new website, brand, and office.

About [Business Name]

[Two to three sentences on what the business does. Include significant business partners and mission statement].

Media Contact:

[Name]

[Job Title]

[Email address]

[Phone number]

Rebranding Press Release Sample:

FOR IMMEDIATE RELEASE

ABC Corporation 07/19/2021

ABC Corporation Announces Rebrand

The ABC Corporation will Rebrand to the ABCD Corporation, to Reflect Growth

Normal, Illinois. The ABC Corporation, a lead producer of essential products, announced today that it has completed a major rebranding. The rebrand to the ABCD Corporation reflects the way the company has grown and expanded in recent years.

The company was founded in 1976 as a stapler parts supply company but grew to supply businesses with a complete line of office supply parts. In the last 5 years, the company has developed and grown a B2C business that now accounts for nearly half of sales.

The company will change its name to The ABCD Corporation as well as release a new logo and website redesign that will all work with its growing business model.

"We think the new name represents where the company is going, and where it has been," said CEO Emma Potter. "Specifically, ABC represents where we've been, and D represents where we're going."

She noted that keeping ABC shows their dedication to the business that helped them get here, D shows where they're going, and the rest of the alphabet represents the potential future.

"I hope we get to Z" Potter said.

Visit www.theabcdcorpwebsite.net to explore the new website, brand, and office.

About the ABC Corporation

The ABC Corporation has been in the business of making things for the B2C and B2B markets since 1976. It was recently recognized as one Illinois' best places to work, and as a national leader in stapler repair supplies.

Media Contact:
Emma Potter - Public Relations
epotter@abccorpemail.com
(555) 555-1212
www.abccorporationwebsite.net