Best News Clipping Services
Compare PR Newswire, Google News Alert, Universal Information Services, and other top news clipping services. See pricing, features, ratings, and reviews.
Updated on October 30th, 2022
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A news clipping service provides businesses with copies of media content relating to their brand and business. Also referred to as press clipping services or media monitoring, news clipping services offer insight into how the media covers a business and its competitors.
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Why We Chose PR Newswire, Google News Alert, and Universal Information Services:
PR Newswire combines press release writing, distribution, and news clipping services. Their clipping service monitors all news related to your brand, competitors, and industry. With PR Newswire, users can monitor multiple media outlets, including online, social, print, and broadcast channels.
Google News Alert is a free media monitoring service that searches the web, blogs, scientific journals, and newspaper articles, and email alerts when your topic is mentioned. Creating a news alert requires only a few simple steps.
Universal Information Services is a comprehensive monitoring service that offers news clippings for all types of media. In addition, the service allows you to view, organize, share, analyze, and archive media results.
Things to Consider When Evaluating News Clipping Services:
- Find out if the news clipping service includes a whole spectrum of clippings from newspapers to the internet. Not all news clipping services offer a full package.
- Look into the speed of the different news clipping services as the turnaround time will play a role in how quickly your business reacts to news leaks or bad press.
- Look for clipping services that already have a good reputation and a large portfolio so you can assess their previous work and clients.
Best News Clipping Services:
Rank | Name | Offer | Review | Learn More |
|---|---|---|---|---|
1. | Quote Only. | PR Newswire includes media monitoring of your brand across multiple media outlets and broadcast channels. | ||
2. | Free. | Google News Alert is a free system that automatically searches the web, scientific journals, and newspaper articles. | ||
3. | $120.00 /mo. | This news clipping service monitors all forms of media and resources, including construction reports, advertisements, online research, and more. | ||
4. | Quote Only. | CyberAlert offers multiple news clipping services of over 50,000 online and print news sources in 250+ languages. | ||
5. | Quote Only. | Factiva is a global news clipping service that offers a database of more than 33,000 sources. | ||
6. | Quote Only. | News Exposure monitors and collects press clippings from national and local print sources. | ||
7. | Quote Only. | Burrelles offers comprehensive media monitoring services that curate coverage from national and local print, broadcast, social media, and online sources. | ||
8. | $49.00 /mo. | By entering a simple keyword, you can easily search and monitor webpages and social media. | ||
9. | $399.00 /mo. | Custom Scoop monitors news clippings from social media and news outlets with customized data and analysis on PR, sales, and marketing. | ||
10. | Quote Only. | LexisNexis Newsdesk provides broadcast television, print, and online monitoring, and campaign management services. |
Pros and Cons of News Clipping Services:
Pros
- You can instantly see what media outlets think of your products, services, and overall brand.
- Receive alerts about your business and industry.
- Track social media and online mentions of your business.
Cons
- Services can be costly.
- Not all clipping services track all forms of media and content.
Package Comparison:
PR Newswire vs. Google News Alerts vs. Universal Information Services:
While PR Newswire works on a quote-based system, Google News Alerts is completely free and Universal Information Services' prices start at $120.00 per month. All three competitors feature media monitoring of online and print media, including newspapers, social media, blogs, and more.
PR Newswire is our top pick due to its comprehensive services that include press release writing, distribution, and media monitoring. The service allows businesses to monitor what is being said about their brand, industry, and their competitors, ensuring you're always ahead of the story and prepared to respond to any misinformation or bad publicity.
Compared to PR Newswire, Google News Alert is a more basic system that is limited to media such as online publications, blogs, scientific journals, and newspaper articles. Unlike both PR Newswire and Universal Information Services, Google News Alert does not monitor social media platforms. However, Google News Alert is a very popular platform thanks to its free access and real-time email alerts.
Universal Information Services is a comprehensive media monitoring service that lets you view, manage, share, evaluate, and store media results. In addition to providing services for all types of media, including construction reports, advertisements, print, and online research, users can also receive an analysis of companies in the United States and across the world.
PR Newswire vs. Google News Alerts vs. Universal Information Services:
Offer | PR Newswire | Google News Alerts | Universal Information Services |
|---|---|---|---|
Pricing | Quote Only. | Free. | $120.00 /mo. |
Media Monitoring | ✓ | ✓ | ✓ |
Media Channels | Online, Print, Journals | Online | Online, Print, Journals |
Social Media Monitoring | ✓ | x | ✓ |
Support | Phone, Email, Online | Online | Phone, Email, Online |
News Clipping vs. Media Monitoring:
Clipping services have been available for years but have changed thanks to the advances in technology. Initially, news clipping services referred to a more traditional service that would provide businesses with physical news clippings. These articles would be sent to businesses so that they can monitor what is being said about their brand in the press.
Over the years, news clipping services have expanded to meet the demand of online publications, eventually adopting the name media monitoring. Similar to the traditional form of clipping services, media monitoring services scour and monitor online and print media, as well as social media platforms, journals, reports, and review sites.
FAQs:
What is a news clipping service?
A news clipping service monitors what media outlets have to say about a business's brand, competitors, and industry. The service monitors all forms of media, including online publications, print, and social media.
What is media monitoring and analysis?
Media monitoring refers to the process of reading or listening to the content of media outlets, and then, identifying and evaluating content that includes keywords or specific topics.
Why is media monitoring important?
The information you receive from a news clipping service allows you to view, analyze, and manage how the media perceives your business's marketing campaigns and public initiatives.