Keap
A detailed review of Keap's CRM software with pricing, comparisons to competitors, key information, and FAQs.
Updated on December 4th, 2023
The SMB Guide is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more
Keap (formerly Infusionsoft) is an online sales, marketing, customer relationship management (CRM), e-commerce, and payment platform for small businesses. Keap users can also access resources that will help them learn more about the sales process and improve their customer relationship management.
Also Consider
Hubspot CRM
Top-notch CRM. FREE, forever.
Get Hubspot CRMAutomatically logs all activity.
See all contact info in one place.
Chat with customers and prospects in real time.
Pricing:
Plan* | Monthly Pricing** |
|---|---|
Pro | From $199.00 |
Max | From $289.00 |
Ultimate | From $289.00 |
*Pricing is based on 500 contacts. Users can use the platform's sliding scale to get a more accurate cost for a specific number of contacts.
**The platform also offers discounted annual subscriptions.
Review:
Originally founded in 2001 as Infusionsoft, the company rebranded itself as Keap in January 2019. The platform offers users an all-in-one solution for a range of processes, including sales pipelines, marketing campaigns, and e-commerce invoicing and payment processing.
Keap has a good reputation online with mostly positive reviews, although some users complained about poor customer service and does not offer a free plan like some competitors.
Pros:
- Keap offers a free trial of its software.
- The platform gives users the ability to automate and customize sales and marketing processes.
- Keap's CRM automatically collects and organizes contacts through lead forms, landing pages, and social media channels.
- Keap features a range of integrations with platforms such as Shopify and QuickBooks.
- The platform features an easy-to-use interface to manage sales pipelines.
- Keap's e-commerce features allow users to customize and manage their invoice and payment processing.
- The software includes a comprehensive analytics dashboard that visualizes traffic, data, and sales insights.
- Keap features a native appointment scheduler and full integration with Google and Outlook calendars.
- The platform features automated email and text marketing with a range of customizable templates.
- The company offers a mobile application.
Cons:
- Keap does not offer a free version of its software, only free trial period.
- The platform is designed for small and medium businesses and is not suitable for larger enterprises.
- The landing page builder capabilities are limited.
Reputation:
Keap is accredited by the Better Business Bureau and boasts an A+ rating. On G2 the platform received a 4.2-star rating, with most users praising the platform's rich feature set and user-friendliness.
Mostly positive reviews were also found on Trustpilot and TrustRadius; although some users cited the customer support as a downfall.
Keap vs. HubSpot:
Keap and HubSpot are very similar platforms, but HubSpot's CRM platform is completely free, whereas Keap's pricing starts at $199.00 per month. Both platforms offer email and text marketing, appointment management, and invoicing tools, but HubSpot's higher-tier plans are costlier than Keap's.
Comparison Between Keap and HubSpot:
Offer | Keap Pro | HubSpot Pro |
|---|---|---|
Pricing | From $199.00 /mo. | From $890.00 /mo. |
CRM | ✓ | ✓ |
Email marketing | ✓ | ✓ |
Text marketing | ✓ | ✓ |
Multilingual support | ✓ | ✓ |
24/7 support | ✓ | ✓ |
Keap vs. ActiveCampaign:
ActiveCampaign and Keap are similar CRM platforms that both offer email marketing, CRM tools, and sales pipeline automation. However, Keap is themore feature-rich option, offering dedicated account managers, appointment management, and invoicing tools. ActiveCampaign is the more affordable option with pricing starting from $9.00 per month.
Comparison Between Keap and ActiveCampaign:
Offer | Keap Pro | ActiveCampaign Pro |
|---|---|---|
Pricing | From $199.00 /mo. | From $149.00 /mo. |
CRM | ✓ | ✓ |
Email marketing | ✓ | ✓ |
Text marketing | ✓ | ✓ |
Quotes, invoicing, and payments | ✓ | x |
Multilingual support | ✓ | ✓ |
Keap vs. MailChimp:
MailChimp is an email marketing solution for small businesses. Keap includes email marketing services, but also offers a range of additional features, such as CRM, sales and marketing automation, and e-commerce solutions, which MailChimp lacks. MailChimp may be the better option for employers that only need an email marketing solution.
Comparison Between Keap and MailChimp:
Offer | Keap Pro | MailChimp Premium |
|---|---|---|
Pricing | From $199.00 /mo. | From $299.00 /mo. |
CRM | ✓ | ✓ |
Email marketing | ✓ | ✓ |
Multiple currencies | ✓ | ✓ |
Mobile app | ✓ | ✓ |
Multilingual support | ✓ | ✓ |
Key Information:
Legal Name | Infusion Software, Inc. dba Keap |
Founder | |
Founding Date | Jan 01, 2001 |
Address | 1260 South Spectrum Blvd., Chandler, AZ 85286 |
Number of Employees | 323 |
Number of Customers | 31500 |
Telephone | |
Website |
News & Activity:
Date | News or Activity |
|---|---|
November 15, 2023 | Keap Inspires Entrepreneurs to Keep Growing, Announces 2023 Let's Grow Summit Winners |
November 08, 2023 | |
July 22, 2023 | Keap Teams Up with EasyWebinar to Supercharge Virtual Events Marketing Via Automation |
FAQs:
What is Keap used for?
Keap is used to manage customers, sales, marketing, analytics, and appointments for a range of in-person and online businesses.
Is Keap the same as Infusionsoft?
Yes. Infusionsoft officially changed its name to Keap in 2019.
Is Keap a SaaS?
Yes. Keep provides software as a service (SaaS) in the form of its comprehensive suite of CRM, e-commerce, and sales automation tools.
Why did Infusionsoft change its name?
Infusionsoft changed its name to Keap in order to better represent the company's mission and suite of new applications and software to help run and manage small businesses' sales and marketing pipelines.
How much does it cost to use Keap?
Keap's pricing starts from $199.00 for its Pro plan. There are also discounted annual subscriptions available.
Is Keap a CRM?
Yes. Keap offers customer relationship management (CRM) functionality along with sales, marketing, and e-commerce functionality.
What can Keap do?
Keap allows users to access all of their customer information from any device, send quotes, connect data with apps, send messages, automate marketing activity, track sales processes, send invoices, and accept payments.
What is the difference between Keap and Hubspot?
Keap and Hubspot are very similar platforms. Hubspot's features are more advanced and can be scaled for use with large businesses as well as with small ones, whereas Keap is more affordable and better suited to small- and medium-sized businesses.
How can I contact Keap support?
You can contact Keap support via telephone, email, or through their live chat tool on their website.
Who are Keap's competitors?
What can I do with Keap's custom reports?
Keap's custom reports can gather your raw data and turn it into actionable insights. You can get reports on your e-commerce sales, for instance, to see what product is selling the most and where the sales are coming from.