Brand24 Reviews
Read about Brand24's media monitoring service with our in-depth review. Includes pros and cons, and comparisons with PR Newswire and Google News Alert.
Updated on April 5th, 2024
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Brand24 is a media monitoring and social media analytics platform to help bring actionable insights into your business and marketing plans. With Brand24, businesses can monitor brand mentions across social media, news, blogs, forums, and review services.
Pros and Cons:
Pros
- Multiple plans available.
- Competitive prices.
- Up to 250,000 mentions.
Cons
- Not ideal for enterprises.
- Only integrates with Slack.
- No collaboration tools.
Review:
Brand24 is a competitively priced media monitoring service that uses AI to help businesses drive their branding and marketing strategies. The service allows you to track keywords across various platforms, including news outlets, social media, and review websites.
Highlights:
Based on your business's mentions, Brand24 will monitor your social media reach, brand mentions, and trending topics, ultimately giving you a broad analysis of your business's reputation and online influence. Brand24 also offers multiple plans that are ideal for growing businesses, with up to 20 keyword searches and 250,000 media mentions per month.
Shortcomings:
While Brand24 does offer a plan ideal for teams and agencies, it's not recommended for large-size businesses. Additionally, Brand24 lacks collaboration tools that could help teams leave comments and suggestions to upgrade statistics.
Reputation:
Brand24 is not rated on the Better Business Bureau website. We did find 136 reviews on Capterra, with an average rating of 4.7 stars. Customers praised the excellent support and social media monitoring capabilities. However, there were several complaints about the expensive plans and its inability to keep up with large businesses.
Pricing:
Plan Name | Monthly Pricing |
|---|---|
Plus | $49.00 |
Premium | $99.00 |
Max | $199.00 |
Brand24 vs. PR Newswire:
PR Newswire offers media monitoring services for print, online, and broadcast media, while Brand24 only focuses on online media, including blogs, social media platforms, and online articles. Despite its broad monitoring range, PR Newswire lacks the powerful analysis tools found in the Brand24 packages.
Brand24 vs. PR Newswire Comparison:
Features | Brand24 | PR Newswire |
|---|---|---|
Pricing | $49.00 /mo. | Quote only. |
Media Channels | Online | Print, Broadcast, Online |
Social Media Monitoring | ✓ | ✓ |
Reports | ✓ | ✓ |
Brand24 vs. Google News Alert:
Both Brand24 and Google News Alert only offer online monitoring services, but unlike Brand24, Google News Alert does not monitor social media platforms. However, Google News Alert is completely free, whereas Brand24's pricing starts at $49.00 per month for five users.
Brand24 vs. Google News Alert Comparison:
Features | Brand24 | Google News Alert |
|---|---|---|
Pricing | $49.00 /mo. | Free. |
Media Channels | Online | Online |
Social Media Monitoring | ✓ | x |
Reports | ✓ | x |
Brand24 vs. Universal Information Services:
Comparatively, Universal Information Services is significantly more feature-packed, offering media contact management, news monitoring, and PR measurement services. Brand24, on the other hand, only provides online media monitoring, with a specialized focus on social media analytics.
Brand24 vs. Universal Information Services Comparison:
Features | Brand24 | Universal Information Services |
|---|---|---|
Pricing | $49.00 /mo. | $120.00 /mo. |
Media Channels | Online | Online, Print, Journals |
Social Media Monitoring | ✓ | ✓ |
Reports | ✓ | ✓ |
Brand24 Plans:
Plus.
The Plus plan is Brand24's entry-level package and is ideal for individuals tracking basic data for a single brand. With this plan, you can monitor five keywords with a limit of 5,000 mentions, access the mobile app, and receive data and sentiment analysis.
Premium.
The Premium plan is recommended as Brand24's most popular option thanks to its upgraded features, including 10 keywords, 100,000 mentions, and hourly updates. The Premium plan also boasts all the same features listed in the Plus plan, with the addition of social media reach, PDF reports, tags, and extending limits.
Max.
The Max plan is tailored for teams and agencies looking to focus on engagement, analysis, and reporting. Besides all the features listed in the Premium plan, the Max plan also includes consultations and the monitoring of social media interactions. Additionally, users enjoy 20 keywords, 250,000 mentions, and realtime updates.
At a Glance:
Offer | Plus | Premium | Max |
|---|---|---|---|
Number of Users | 5 | 10 | 99 |
Keywords | 5 | 10 | 20 |
Mentions | 5,000 | 100,000 | 250,000 |
Updates | Every 12 hours | Every hour | Realtime |
Integration with Slack | ✓ | ✓ | ✓ |
Key Information:
Legal Name | Brand24 Global Inc. |
Founder | |
Founding Date | Oct 01, 2011 |
Address | 121 Executive Circle, Daytona Beach, FL 32114, USA |
Number of Employees | 73 |
Number of Customers | 2400 |
Telephone | |
Website |
FAQs:
How much does Brand24 cost?
Brand24's pricing ranges between $49.00 and $199.00 per month.
Does Brand24 offer a free trial?
Yes. Brand24 has a 14-day free trial available on their website.