Advertising Policy

The SMB Guide accepts advertising from third party groups ("Advertisers"). Advertising may include but is not limited to badges, banners, created content provided by Advertisers and contextual advertising. For the purposes of this policy, "Advertisements" and "Advertising" refers to third-party banners, links, microsites, modules, native advertisements and other content provided by Advertisers. It is the Advertiser's responsibility to maintain the accuracy of their Advertising. The following guidelines govern all Advertising on The SMB Guide.

The SMB Guide has sole discretion over the acceptance and display of Advertisements. This policy may be changed at any time without notice and a revised policy may be published by The SMB Guide.

1. ACCEPTABLE AND UNACCEPTABLE ADVERTISING

The SMB Guide maintains the right to accept or reject any Advertising and to deem what is acceptable and what is not. Acceptance of Advertising does not constitute an endorsement.

The SMB Guide will not knowingly accept Advertising that, in The SMB Guide's opinion, is not factually accurate and in good taste.

There are particular types and categories of Advertisements that The SMB Guide will not knowingly permit to be published on The SMB Guide at any time for any reasons. These include but are not limited to:

• illegal, 'objectionable', 'ineffective' and/or 'dangerous' products (The SMB Guide reserves the right to determine what is 'objectionable', 'ineffective' and/or 'dangerous')
• fraudulent, deceptive, illicit, misleading or offensive material
• material that misrepresents, ridicules, discriminates (real or implied) or attacks an individual or group on the basis of age, national origin, race, religion, gender, sexual orientation, marital status, disability or any other status deemed inappropriate for The SMB Guide
• alcohol
• weapons, firearms, ammunition, or fireworks
• gambling
• pornography or related themes
• tobacco use of any kind
• the simulation of news or an emergency
• material that directly advertises products to or is intended to attract children under the age of 13
• media or messages for or that reference "M" rated video games or content
• unreasonable, unlikely or extraordinary product or service claims
• media messages or imagery that strobe or flash

The SMB Guide recognizes and maintains a distinct separation between Advertising and The SMB Guide editorial content. All Advertising on The SMB Guide will be clearly identified. The SMB Guide will not allow any Advertising on The SMB Guide that is not identified with the label of "Advertisement", "From Our Advertiser", "Information From Industry" or a similar designation indicating that the Advertising is being provided by or on behalf of an Advertiser.

A click on an Advertisement may only link the end user to the Advertiser's site or to a relevant sponsored content area on The SMB Guide and will not mislead the user in any way.

2. SOLE DISCRETION FOR SEARCH RESULTS AND ACCEPTANCE/REJECTION OF ADVERTISING

The SMB Guide retains the exclusive right to determine how any and all search results for specific information by keyword or topic are displayed on The SMB Guide. Content listed in search results is displayed with its source, e.g., "Customer Service Solutions" or "Financial Solutions." If Advertising appears in the search results, it is labeled as such.

It is the distinct right of the SMB Guide to accept, reject, cancel or remove Advertising from The SMB Guide. Furthermore, The SMB Guide cannot ensure that Advertisements will not perform without error.

The responsibility of compliance with domestic and foreign laws applicable to Advertising falls upon the Advertisers. The SMB Guide will not actively monitor compliance regulations. However, The SMB Guide reserves the right to review all Advertising for a potential breach of applicable laws or regulations. If a breach is found, The SMB Guide may remove the Advertising from The SMB Guide.

3. PIXELS

No Advertising on The SMB Guide shall include any pixels, tags, flash containers or any other type of information collection software code (any such pixel, tag, code or device a "Pixel") or shall place any beacons, cookies or other information collection devices on the browsers of users of The SMB Guide unless expressly approved in writing by The SMB Guide. If The SMB Guide approves the inclusion of a Pixel in an advertisement, then unless and only to the extent that such approval contains an express exception, (i) Advertiser may not use such Pixel to collect any personally-identifiable information (PII) with respect to any SMB Guide user, (ii) no such Pixel can be flash or object-based, (iii) the Pixel can be blocked and any cookie placed can be deleted by user browser settings, (iv) Advertiser will not link any non-PII that it collects to any PII that it may have from any other source and (v) Advertiser will not update any existing profile or create any profile in its database based on any data collected on The SMB Guide site.

4. CHANGES TO THIS POLICY

We reserve the right to change this Policy at any time to reflect changes in the law, our data collection and use practices, the features of our Services, or advances in technology. Please check this page periodically for changes. Your continued use of the Services following the posting of changes to this Policy will mean you accept those changes.

5. QUESTIONS ABOUT THIS POLICY

If you have any questions about our Policy, to exercise any of your rights, or for any other advertising-related inquiries, you can contact us at support@mediaestates.com.

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